Pricing is Easy

Let’s talk about pricing. Pricing for your course, your session, your event… 

A client and I just priced her event. She believes in the power of numbers. In particular, she loves price points that include three of the same number. The Universe loves three of the same number. When we talk about event pricing she will gravitate to price points of $1,888, $444, or $1,333. You get the idea.  

I like groups of 3. In interior design or landscaping, it’s amazing. And we’re not talking about interior design or landscaping. We’re talking about getting as many people as possible into your course. (I’m just going to say course for the sake of simplicity, but this goes for almost anything you are selling.) 

For you to make the change in the world you want to, you need to get your message out there. The more people you touch, the more you can share the message that is burning inside of you.  

That means you want as many people as possible to buy your course.  You might love that power number that is personal to you. I love 11. And there is research that tells you how to price your course to get more people to purchase it.  

End your price in 7, 9, or 5. Research in all kinds of industries has proven that ending your price at 7, 9, or 5 will increase your sales. Specifically, 7 sells more than 9, which sells more than 5, which sells more than any other number. Humans love these numbers. This is slightly different for high-price offers, but I don’t want to muddy the waters.  

Need some evidence? Go into almost any store, from Target to a grocery store to Tommy Hilfiger, and events on Dr. Joe Dispenza’s website.  

You don’t have to believe me, you can do a split test. And that can be a lot of work. The research is out there.  

Do you want to reach more people? Give this pricing scenario a try. Sell your course for $1,997 and see what happens.