What You can Learn from Picking Apart My Launch

You know I talk about all things business strategy- including offers or product launches. In this series, I’m sharing the data, what it means, and how I wove spirituality into the process during my most recent launch.  It’s a lot to unpack so you’ll receive this in six parts over the next few days.

Let’s start with the post-mortem.

Running a launch means reviewing the data, processes, and outcomes to determine what worked, what could be improved done better, and what you can skip (or add) for a more effective, efficient launch.

I launched the Soulful Success Circle, a group program designed to move your business forward while embracing and integrating all your spiritual parts.

I loved this offer- still do. I’m genuinely excited about it and share it with everyone 

The launch included sales emails to my list, social media posts, and engagement in various groups.

Initially, I approached the launch from the client’s perspective: They need me. They want what I offer. They’ll benefit from what I offer. But I realized that this focused entirely on their energy- something I can’t control- so I made a shift. energy that I have very little influence over—led me to shift my energy.

I started thinking about what would mentally, spiritually, emotionally, physically (yep, financially) nourish me.  

That one shift opened the door not just for people interested in the offer, but those aligned with all of the work I do. It told the Universe, guides, angels, and ascended masters: I’m ready to be nourished and in love with every area of my life.  

That shift lit me up. Because if I don’t take care of myself, I can’t show up fully for others or deliver real value.

My launch strategy was a blend of community connection, actionable steps, spiritual care, and live posting (rather than pre-scheduled posts).

Here’s what my 8-day marketing plan looked like:

·      daily emails to my list,

·      social media content (FB, LkdIn, IG)- 2 videos and 3 memes a day,

·      daily articles posted on Substack/Medium/LinkedIn,

·      targeted meme-sharing in specific Facebook,

·      asking specific people to click on the sales page to help the algorithm,

·      personally inviting select people to join,

·      using a deep discount to bring in some of my favorite humans.

All of this went into a structured project plan.

 It was a complex launch with lots of moving parts. Because I was so in love with the offer I created the images and content myself- though normally I’d involve my VA and designer.

I built a project plan that included:

·      time to check in with my guides,

·      dowse for clarity,

·      pull a dragon card for insight.

That intuitive process made content creation way more relaxed in past launches

Thanks to the timeline I mapped out, I completed nearly all of the content (except the final day- I fell a bit behind) before launch week started. I highly recommend doing it this way. Having content done in advance gives you breathing room and space to adapt based on real-time feedback without starting from scratch.

What I Learned:

1.     Focused strategy = focused content.  

Having a clear plan helped keep messaging aligned and intentional.

2.     The detailed marketing plan was GOLD.

I could move things around as needed and still see what was done, what was left, and how everything connected. And the detail required time.

3.     Content creation- I did it all.

Staying deeply connected to the ideas mattered. That said next time, I’ll work closely with my designer and VA for at least the images. Creating the images myself took more time than I’d like to spend.

4.     The project plan saved my brain.

It included post dates, platforms, image links, content, hashtags, group shares, personal invites- everything. That kept me sane and on track.

Yes, it was a lot. And yes, it was 100% worth it.

Moving forward, involving my team and having them use the same project team will be crucial.  

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Part 2 is coming in two days. Here’s a peek at what’s ahead:

Part 2: Tying spirituality into the launch

Part 3: Integrating spiritual tools into the plan and launch week

Part 4: Discovery call conversion and sales page performance

Part 5: Social media data