The Data is IN! (And it’s good news!)

Ya gotta eat what you preach. (is that a saying??!😃)

Data from my last launch:

I just completed an amazing masterclass called "Selling with Empathy: Three Powerful Tools to Help People Purchase." I hosted a seven-day lunch to attract people to the masterclass and promoted it through email and social media posts.

Here’s a quick summary of the initial data from the launch.

Sales Page
A ‘good’ conversion rate (the number of clicks onto your page that then register) for a webinar/masterclass sales page is 20% - 30%. My page converted at 24%.

What that tells me:
The language and page setup were effective at attracting people to click the register button.
Anecdotally and, more importantly to me, the people attracted were my ideal client.

I say that’s more important because if you attract folks that are not your ideal client, your offer won’t convert. That’s really what you want from any webinar or masterclass- offer conversion.

Ideally, you have a high conversion rate of your ideal clients.

Show Up Rates
Show up rates right now are lowwwww. And the show up rate for the masterclass was 57%! A huge number, I am stoked about.

What that tells me:
The portion of the masterclass that got people showing up was the live offer work. If you can work on something live and let participants walk away with something better than they started with… that’s gold.

Offer Conversion
The offer is open for another 24 hours. During the masterclass, the offer conversion rate was 20%. I expect that number to go up over the next few hours.

The offer was a $0 offer, which holds a special price point for a program launching in Sept. Essentially, it creates a very warm contact list for the Sept. launch and provides a great reason for me to stay in touch with them. This makes my job in Sept. so much easier. These folks are much more likely to purchase with just a quick email in September.