Don't Let Complexity Sabotage Your Genius

Who loves complexity?!

Your clients don’t.

Your prospective clients really don’t.

Even your offers- if they were people- would run screaming from it.

And yet, humans on a mission love to make things complicated. (I know, because I work with lots of them.)

Why?

Because we have so much to share!! We want to give everything to everyone, all at once!

Today, I had a powerful 1:1 with a Soulful Success Circle client. Her biggest revelation today- Create an offer with one clear promise.

Don’t try to cram everything you know into a single container. Refuse complexity.

What does a successful offer look like?

·      Uses words familiar to your client,

·      Focuses on fixing one specific problem,

·      Targets a problem your client knows they want to fix,

·      Has a delivery method the client can easily picture.

Avoid:

·      Jargon only your peers understand,

·      Talking about problems your offer doesn’t solve,

·      Leading with problems your client doesn’t even know they have,

·      Overwhelming them with a convoluted delivery system.  

Why does this matter?

Because you want to sell the offer. A clear, simple offer gives you the best shot.

Use words familiar to your client:

Yes, you know the proper terms, the cutting-edge science but your clients don’t.

Imagine if a physics professor were explaining something like:

“Much like a particle navigating a complex potential field, our choices are influenced by invisible forces—social pressure, past experiences, internal resistance—that shape the path of least action we unconsciously follow.”

Translation?

Humans follow the path of least resistance.

If a client can’t understand what you’re saying, they’re not buying.

Focus on solving one problem your client knows they want to fix:

This is a dealbreaker. If you’re offer tries to solve everything, I’ll feel overwhelmed before I even finish reading the sales page. Even if I need all of those solutions- I’m not buying.

And if I don’t realize I have that problem? Not buying.

You may want to fix the root issue behind everything, but if it’s not currently hurting me, I’m not interested.  

Sell me the pain relief.

You can deliver the deeper healing once I’m in the door.

Make delivery easy to imagine:

Your buyer needs to believe that they can show up for this- attend the sessions, do the pre-work, schedule the 1:1s. If it doesn’t feel doable, I’m out.

For example: if your program starts with a 15-module course, I need to finish in 3 weeks before we even talk... nope. I might love the offer, but if I can’t picture myself completing that part, I won’t buy.

Bottom line:

Keep. It. Simple.