Business is Personal
Business is personal. You might be selling livestock waterers but your energy - your magic - is still in that business.
There are stores I refuse to enter because of their energy. One in particular is a big box store. The owning family has fostered a culture that makes my skin crawl. I refuse to cross the threshold.
Business is personal.
I’m an Intuitive Business Strategist. My role within a business can be viewed in two parts that create a whole. One is strictly strategy and business development. The other is leadership development. Leadership development is highly personal.
I can create a great strategy to grow your business and keep your clients happy. For that strategy to be successful, it requires growth from you and your team. Your growth is personal.
Some clients permit me to address the full scope of their business growth – both the strictly business and the personal aspects. With others, I am only permitted to address the business side. Even when clients permit me to work on their personal development, they often lack commitment. The personal side is hard - harder than the business side. Although, the business piece becomes much tougher when you refuse to address your personal growth.
Ignoring your personal growth, whether unconsciously or willfully, creates a rubber band syndrome. How does that happen? You make some progress growing the business - your program grows, or you successfully increase pricing - but the success is short-lived. The program snaps back to pre-growth strategy size.
This snap-back can be caused by many things. For instance, you only partially implement a new strategy before deciding it’s not working and reverting to the old one. OR you might decide the new language in your marketing doesn’t hit the mark, and you re-do all your copy in the “old” way. The bottom line: you’re not committed to growth.
Allowing a new strategy to play out or new language to work requires that you grow as a leader. You must hold new expectations for growth. You need to embrace your fear and the trauma of past growth attempts and lean into learning.
I can already hear you saying, “But wait, there are environmental factors.” Yes, you’re right. At the moment, we’re in the throes of shifts that won’t fully reveal themselves for months. But you can choose to play into those factors or you can create your destiny. You can stand still, or you can find ways to flow.
Business is personal.
If your personal life is messy, clean it up. That personal mess seeps into your business. If your money management is off-kilter, tighten it up.
Get willing to look inside. Take a deep look at your motivations, fears, and beliefs. Get honest.
Don’t wait to address your personal growth until the business is in a state that requires months of rehabilitation. I’ve lived through this with more than one client. For instance, I was permitted to address the business and leadership growth of a spiritual guide. The guide wasn’t committed to growth. She would never have admitted that and didn’t realize it on a conscious level. The longer we worked together, the more evident it became to me.
Business is personal.
Stay open to your growth and how it impacts your business. It’s easy to miss what’s right in front of you when it’s your own business. Ask for help.
Your vision is worth the work.